Saturday 7 December 2013

Death of Print?

The discussion continues over at Bloomberg, where Megan McArdle talks about Baumol's cost disease.

"New York magazine is very successful. Its editor is very well regarded, and it wins lots of awards. It gets scads of Web traffic. It publishes magazine features that win the admiration of fellow journalists and has also become practically ubiquitous on social media. And, apparently, it still can’t pay the bills as a weekly publication. Hearing that New York magazine can’t make it as a weekly is, for a professional journalist, rather like being told that your teddy bear has cancer. How is that possible?"

Indeed.


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